Marketing communications : an integrated approach /

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Bibliographic Details
Main Author:	Smith, P. R.
Other Authors:	Taylor, Jonathan
Format:	Book
Language:	English
Published:	New Delhi : Kogan Page, c2005.
Edition:	4th ed.
Subjects:	Communication in marketing.
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100	1		\|a Smith, P. R.
245	1	0	\|a Marketing communications : \|b an integrated approach / \|c by P. R. Smith.
250			\|a 4th ed.
260			\|a New Delhi : \|b Kogan Page, \|c c2005.
300			\|a vi, 696 p. : \|b ill.
504			\|a Includes bibliographical references and index.
650		0	\|a Communication in marketing.
700	1		\|a Taylor, Jonathan.
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