Marketing communications : an integrated approach /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Kogan Page,
c2005.
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| Edition: | 4th ed. |
| Subjects: | |
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| Physical Description: | vi, 696 p. : ill. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 8175542888 |