Marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York : Toronto : New York :
Macmillan ; Maxwell Macmillan Canada ; Maxwell Macmillan International Pub. Group,
c1994.
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| Edition: | 6th ed. |
| Subjects: | |
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| Physical Description: | xxxi, 773 p. : ill. (some col.) ; 26 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0023342706 |