Marketing : Basic concepts and decisions /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin,
c1983.
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| Edition: | 3rd. ed. |
| Subjects: | |
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| Physical Description: | 735 p. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0395329051 |