Pride, W. M. (1983). Marketing: Basic concepts and decisions (3rd. ed.). Houghton Mifflin.
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Chicago Style (17th ed.) Citation
Pride, William M. Marketing: Basic Concepts and Decisions. 3rd. ed. Boston: Houghton Mifflin, 1983.
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MLA (9th ed.) Citation
Pride, William M. Marketing: Basic Concepts and Decisions. 3rd. ed. Houghton Mifflin, 1983.
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