Marketing : concepts and strategies /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Boston :
Houghton Mifflin,
c1995.
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Edition: | 9th ed. |
Subjects: | |
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Physical Description: | xxx, 753 p. : col. ill., col. maps ; 26 cm. |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 0395707463 (student book) 0395716837 (examination copy) |