Marketing : concepts and strategies /

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Bibliographic Details
Main Author: Pride, William M.
Other Authors: Ferrell, O. C.
Format: Book
Language:English
Published: Boston : Houghton Mifflin, c1995.
Edition:9th ed.
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Description
Physical Description:xxx, 753 p. : col. ill., col. maps ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0395707463 (student book)
0395716837 (examination copy)