Cita APA (7th ed.)
Pride, W. M., & Ferrell, O. C. (1995). Marketing: Concepts and strategies (9th ed.). Houghton Mifflin.
Cita Chicago (17th ed.)
Pride, William M., i O. C. Ferrell. Marketing: Concepts and Strategies. 9th ed. Boston: Houghton Mifflin, 1995.
Cita MLA (9th ed.)
Pride, William M., i O. C. Ferrell. Marketing: Concepts and Strategies. 9th ed. Houghton Mifflin, 1995.
Atenció: Aquestes cites poden no estar 100% correctes.