APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (1995). Marketing: Concepts and strategies (9th ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. 9th ed. Boston: Houghton Mifflin, 1995.

MLA (9th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. 9th ed. Houghton Mifflin, 1995.