Cita APA (7a ed.)
Pride, W. M., & Ferrell, O. C. (1995). Marketing: Concepts and strategies (9th ed.). Houghton Mifflin.
Cita Chicago Style (17a ed.)
Pride, William M., y O. C. Ferrell. Marketing: Concepts and Strategies. 9th ed. Boston: Houghton Mifflin, 1995.
Cita MLA (9a ed.)
Pride, William M., y O. C. Ferrell. Marketing: Concepts and Strategies. 9th ed. Houghton Mifflin, 1995.
Precaución: Estas citas no son 100% exactas.