Fundamentals of marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1987.
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| Edition: | 8th ed. |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
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| Physical Description: | xx, 666 p. : ill. (some col.) ; 25 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0070609438 |