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Bibliographic Details
Main Author:	Hartley, Robert F., 1927-
Format:	Book
Language:	English
Published:	New York : Wiley, c1989.
Edition:	4th ed.
Subjects:	Marketing > United States > Case studies.
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Description
Physical Description:	vii, 278 p. : ill. ; 23 cm.
Bibliography:	Includes bibliographical references.
ISBN:	0471616656

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