Marketing : concepts and strategies /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Boston, Mass. :
Houghton Mifflin Co.,
c1991.
|
Edition: | 7th ed. |
Subjects: | |
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MARC
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100 | 1 | 0 | |a Pride, William M. |
245 | 1 | 0 | |a Marketing : |b concepts and strategies / |c William Pride, O.C. Ferrell. |
250 | |a 7th ed. | ||
260 | 0 | |a Boston, Mass. : |b Houghton Mifflin Co., |c c1991. | |
300 | |a xxxvi, 774, [66] p. : |b col. ill. ; |c 26 cm. | ||
500 | |a Includes index. | ||
650 | 0 | |a Marketing. | |
700 | 1 | 0 | |a Ferrell, O. C. |
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