Marketing : concepts and strategies /

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Bibliographic Details
Main Author: Pride, William M.
Other Authors: Ferrell, O. C.
Format: Book
Language:English
Published: Boston, Mass. : Houghton Mifflin Co., c1991.
Edition:7th ed.
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Description
Item Description:Includes index.
Physical Description:xxxvi, 774, [66] p. : col. ill. ; 26 cm.
ISBN:0395433584