Marketing : creating value for customers /

Marketing : creating value for customers /

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Bibliographic Details
Main Author: Churchill, Gilbert A.
Other Authors: Peter, J. Paul
Format: Book
Language:English
Published: Burr Ridge, Ill. : Irwin, c1995.
Subjects:
Marketing.
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Description
Physical Description:xxxii, 703 p. : col. ill., col. maps ; 27 cm.
Bibliography:Includes bibliographical references (p. 655-674) and indexes.
ISBN:0256125392
0256173672 (annotated instructor's edition)

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