Principles of marketing /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York : London :
Macmillan ; Collier Macmillan,
c1988.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| 082 | 0 | |a 658.8 |2 19 | |
| 100 | 1 | 0 | |a Evans, Joel R. |
| 245 | 1 | 0 | |a Principles of marketing / |c Joel R. Evans, Barry Berman. |
| 250 | |a 2nd ed. | ||
| 260 | 0 | |a New York : |b Macmillan ; |a London : |b Collier Macmillan, |c c1988. | |
| 300 | |a xxiii, 528, 44, 22 p. : |b ill. (some col.) ; |c 26 cm. | ||
| 500 | |a Rev. ed. of: Essentials of marketing. 1984. | ||
| 504 | |a Includes bibliographies and indexes. | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | 0 | |a Berman, Barry. |
| 700 | 1 | 1 | |a Evans, Joel R. |t Essentials of marketing. |
| 908 | |a 060627 | ||
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