Principles of marketing /

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Bibliographic Details
Main Author: Evans, Joel R.
Other Authors: Berman, Barry
Format: Book
Language:English
Published: New York : London : Macmillan ; Collier Macmillan, c1988.
Edition:2nd ed.
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Description
Item Description:Rev. ed. of: Essentials of marketing. 1984.
Physical Description:xxiii, 528, 44, 22 p. : ill. (some col.) ; 26 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0023343400