Principles of marketing /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
New York : London :
Macmillan ; Collier Macmillan,
c1988.
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Edition: | 2nd ed. |
Subjects: | |
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Item Description: | Rev. ed. of: Essentials of marketing. 1984. |
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Physical Description: | xxiii, 528, 44, 22 p. : ill. (some col.) ; 26 cm. |
Bibliography: | Includes bibliographies and indexes. |
ISBN: | 0023343400 |