Services marketing : People, technology, strategy /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey :
Prentice Hall,
c2004.
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| Edition: | 5th ed. |
| Subjects: | |
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| Item Description: | Includes index. |
|---|---|
| Physical Description: | xviii,652 p. |
| ISBN: | 0131268465 |