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Bibliographic Details
Main Author:	Berkowitz, Eric N.
Other Authors:	Kerin, Roger A., Rudelius, William
Format:	Book
Language:	English
Published:	Boston, MA : Irwin, c1986.
Subjects:	Marketing.
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100	1	0	\|a Berkowitz, Eric N.
245	1	0	\|a Marketing / \|c Eric N. Berkowitz, Roger A. Kerin, William Rudelius.
260	0		\|a Boston, MA : \|b Irwin, \|c c1986.
300			\|a xxv, 747 p. : \|b ill. (some col.) ; \|c 26 cm.
500			\|a Includes indexes.
504			\|a Bibliography: p. 702-719.
650		0	\|a Marketing.
700	1	0	\|a Kerin, Roger A.
700	1	0	\|a Rudelius, William.
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