Marketing /

Marketing /

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Bibliographic Details
Main Author: Berkowitz, Eric N.
Other Authors: Kerin, Roger A., Rudelius, William
Format: Book
Language:English
Published: Boston, MA : Irwin, c1986.
Subjects:
Marketing.
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Description
Item Description:Includes indexes.
Physical Description:xxv, 747 p. : ill. (some col.) ; 26 cm.
Bibliography:Bibliography: p. 702-719.
ISBN:0801606020

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