Principles of marketing /

Principles of marketing /

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Bibliographic Details
Main Author: Lamb, Charles W.
Other Authors: Hair, Joseph F (Joint author.), McDaniel, Carl D (Joint author.)
Format: Book
Language:English
Published: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992.
Subjects:
Marketing > Management.
Marketing.
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Description
Physical Description:1 v. (various pagings) : ill. (some col.) ; 27 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0538813687

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