Lamb, C. W., Hair, J. F., & McDaniel, C. D. (1992). Principles of marketing. College Division, South-Western Pub. Co..
Chicago Style (17. basım) AtıfLamb, Charles W., Joseph F. Hair, ve Carl D. McDaniel. Principles of Marketing. Cincinnati, Ohio: College Division, South-Western Pub. Co., 1992.
MLA (9th ed.) AtıfLamb, Charles W., et al. Principles of Marketing. College Division, South-Western Pub. Co., 1992.
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