Cases in marketing management /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Plano, Tex. :
Business Publications,
1988.
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| Edition: | 4th ed. |
| Subjects: | |
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| Item Description: | Supplemented by: Student case analysis package / by Stuart W. James. c1989. 2 computer disks (5 1/4 in.). For use with: IBM PC; DOS 2.0 or higher; Lotus 1-2-3 (version 2.0 or higher). |
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| Physical Description: | xiv, 767 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0256036764 |