APA (7th ed.) Zitazioa
Bernhardt, K. L., James, S. W., & Kinnear, T. C. (1988). Cases in marketing management (4th ed.). Business Publications.
Chicago Style (17th ed.) Zitazioa
Bernhardt, Kenneth L., Stuart W. James, eta Thomas C. Kinnear. Cases in Marketing Management. 4th ed. Plano, Tex.: Business Publications, 1988.
MLA (9th ed.) Zitazioa
Bernhardt, Kenneth L., et al. Cases in Marketing Management. 4th ed. Business Publications, 1988.
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