Bernhardt, K. L., James, S. W., & Kinnear, T. C. (1988). Cases in marketing management (4th ed.). Business Publications.
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Chicago Style (17th ed.) Citation
Bernhardt, Kenneth L., Stuart W. James, and Thomas C. Kinnear. Cases in Marketing Management. 4th ed. Plano, Tex.: Business Publications, 1988.
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MLA (9th ed.) Citation
Bernhardt, Kenneth L., et al. Cases in Marketing Management. 4th ed. Business Publications, 1988.
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Warning: These citations may not always be 100% accurate.