Marketing : principles & strategy /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Philadelphia :
Harcourt brace,
c1990.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | 771 p. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0030166225 |