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|a Peter, J. Paul.
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|a Marketing management :
|b knowledge and skills /
|c J. Paul Peter.
|
| 250 |
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|a 2nd ed.
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| 260 |
|
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|a Boston :
|b IRWIN,
|c c1989.
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| 300 |
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|a 928 p. :
|b ill.
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| 500 |
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|a Includes index.
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| 650 |
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|a Marketing
|x Management
|x Case Studies.
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| 650 |
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|a Marketing
|x Management.
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| 700 |
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|a Donnelly, James H.
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| 908 |
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|a 060412
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