A study on innovation as a strategy to attain competitive advantage in the telecommunication industry in Kenya : a case study of Safaricom Kenya /
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| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Nairobi, Kenya :
Daystar University,
2013.
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| Beschreibung: | A thesis presented to the School of Business and Economics of Daystar Universityin partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management. |
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| Beschreibung: | ix, 66p ; cm. |
| Bibliographie: | Includes bibliographical references and index. |