A study on innovation as a strategy to attain competitive advantage in the telecommunication industry in Kenya : a case study of Safaricom Kenya /

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Bibliografski detalji
Glavni autor: Njuguna, Carolyne
Format: Knjiga
Jezik:engleski
Izdano: Nairobi, Kenya : Daystar University, 2013.
Teme:
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Opis
Opis predmeta:A thesis presented to the School of Business and Economics of Daystar Universityin partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.
Opis fizičkog objekta:ix, 66p ; cm.
Bibliografija:Includes bibliographical references and index.