Persuasion in society /
Kaydedildi:
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| Diğer Yazarlar: | , |
| Materyal Türü: | Kitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Thousand Oaks, Calif. :
Sage Publications,
c2001.
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| Konular: | |
| Etiketler: |
Etiket eklenmemiş, İlk siz ekleyin!
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İçindekiler:
- Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered
- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing
- Cognitive shorthands. Reasoning and evidence
- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.