Persuasion in society /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
c2001.
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| Subjects: | |
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Table of Contents:
- Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered
- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing
- Cognitive shorthands. Reasoning and evidence
- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.