Persuasion in society /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | , |
| Fformat: | Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Thousand Oaks, Calif. :
Sage Publications,
c2001.
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| Pynciau: | |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Tabl Cynhwysion:
- Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered
- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing
- Cognitive shorthands. Reasoning and evidence
- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.