Persuasion in society /

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Simons, Herbert W., 1935-
Eará dahkkit: Gronbeck, Bruce E., Morreale, Joanne, 1956-
Materiálatiipa: Girji
Giella:eaŋgalasgiella
Almmustuhtton: Thousand Oaks, Calif. : Sage Publications, c2001.
Fáttát:
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Sisdoallologahallan:
  • Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered
  • The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing
  • Cognitive shorthands. Reasoning and evidence
  • Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.