Persuasion in society /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
c2001.
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| Subjects: | |
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| 008 | 001130s2001 caua b 001 0 eng | ||
| 010 | |a 00012754 | ||
| 020 | |a 0761919074 (cloth : alk. paper) | ||
| 020 | |a 0761919082 (pbk. : alk. paper) | ||
| 040 | |a DLC |c DLC |d DLC |d Kmbae | ||
| 042 | |a c=Program for Cooperative Cataloging | ||
| 050 | 0 | 0 | |a HM1196 |b .S56 2001 |a HM1196 |b .S56 |a HM1196 |b .S56 |
| 082 | 0 | 0 | |a 303.3/42 |2 21 |
| 100 | 1 | |a Simons, Herbert W., |d 1935-. | |
| 245 | 1 | 0 | |a Persuasion in society / |c Herbert W. Simons with Joanne Morreale and Bruce Gronbeck. |
| 260 | |a Thousand Oaks, Calif. : |b Sage Publications, |c c2001. | ||
| 300 | |a xxvi, 414 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics. | |
| 650 | 0 | |a Persuasion (Psychology) |x Social aspects. | |
| 650 | 0 | |a Persuasion (Rhetoric) | |
| 700 | 1 | |a Gronbeck, Bruce E. | |
| 700 | 1 | |a Morreale, Joanne, |d 1956-. | |
| 908 | |a 060629 | ||
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