An assessment of strategic responses adopted by commercial banks in Kenya to enhance customer retention : a case of Ecobank, Kenya /
Tallennettuna:
| Päätekijä: | |
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| Aineistotyyppi: | Kirja |
| Kieli: | englanti |
| Julkaistu: |
Nairobi :
Daystar University,
2015.
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| Aiheet: | |
| Tagit: |
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| Huomautukset: | A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management. |
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| Ulkoasu: | ix, 103 p : ill ; cm. |
| Bibliografia: | Includes bibliographical references. |