The role of measurement and evaluation in achieving public relations' goals in selected Kenyan parastatals /
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| Hovedforfatter: | |
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| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Nairobi :
Daystar University,
2016.
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| Fag: | |
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| Emne beskrivelse: | A thesis presented to the School of Communication, Language and Performing Arts of Daystar University in partial fulfillment for the degree of Masters of Arts in Communication. |
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| Fysisk beskrivelse: | xiii, 97 p : ill ; cm. |
| Bibliografi: | Includes bibliographical references. |