Creative strategy in advertising.
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Wadsworth Cengage Learning,
2014.
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| Edition: | 11th ed. |
| Subjects: | |
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| 040 | |a Daystar |d JKimani | ||
| 050 | |a HF5825 |b .D74 | ||
| 100 | |a Drewniany, Bonnie L. | ||
| 245 | |a Creative strategy in advertising. | ||
| 250 | |a 11th ed. | ||
| 260 | |b Wadsworth Cengage Learning, |c 2014. | ||
| 300 | |a xviii, 314 p : |b ill ; |c cm. | ||
| 650 | |a Advertising copy. | ||
| 650 | |a Advertising layout and typography. | ||
| 700 | |a Jewler, A. Jerome. | ||
| 908 | |a 160511 | ||
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