The effects of corporate brand communication on internal publics : a case of Kenya Commercial Bank /
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Formaat: | Boek |
| Taal: | Engels |
| Gepubliceerd in: |
Nairobi :
Daystar University,
2010.
|
| Onderwerpen: | |
| Tags: |
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MARC
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| 100 | 1 | |a Kuria, Nengapate Wairimu. | |
| 245 | 1 | 4 | |a The effects of corporate brand communication on internal publics : |b a case of Kenya Commercial Bank / |c Nengapate Wairimu Kuria. |
| 260 | |a Nairobi : |b Daystar University, |c 2010. | ||
| 300 | |a x, 86 p : |b ill. | ||
| 500 | |a A thesis presented to the school of Communication, Languages and Performing Arts of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Arts in Communication. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Communication in management. | |
| 650 | 0 | |a Communication in organizations. | |
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