The effects of corporate brand communication on internal publics : a case of Kenya Commercial Bank /

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Detalles Bibliográficos
Autor Principal: Kuria, Nengapate Wairimu
Formato: Libro
Idioma:inglés
Publicado: Nairobi : Daystar University, 2010.
Subjects:
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Descripción
descrición da copia:A thesis presented to the school of Communication, Languages and Performing Arts of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Arts in Communication.
Descrición Física:x, 86 p : ill.
Bibliografía:Includes bibliographical references and index.