The effects of corporate brand communication on internal publics : a case of Kenya Commercial Bank /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2010.
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| Subjects: | |
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| Item Description: | A thesis presented to the school of Communication, Languages and Performing Arts of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Arts in Communication. |
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| Physical Description: | x, 86 p : ill. |
| Bibliography: | Includes bibliographical references and index. |