Advertising media planning /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
McGraw Hill,
2010.
|
| Edition: | 7th ed. |
| Subjects: | |
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| 100 | 1 | |a Sissors, Jack Z. | |
| 245 | 1 | 0 | |a Advertising media planning / |c Jack Z. Sissors and Roger B. Baron. |
| 250 | |a 7th ed. | ||
| 260 | |a New York, NY : |b McGraw Hill, |c 2010. | ||
| 300 | |a xiv, 480 p : |b ill. | ||
| 504 | |a Includes index. | ||
| 650 | 0 | |a Advertising media planning. | |
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