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|a HB61
|b .E539
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| 245 |
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|a Encyclopedia of Economics, Commerce & Management :
|b Vol. 7 Marketing management /
|c Edited by Raghubir...[ al et.]
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| 250 |
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|a ed.
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| 260 |
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|a New Delhi :
|b Mittal,
|c c1996.
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| 300 |
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|a vi, 324 p.
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| 500 |
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|a Vol. 7 of 18 vols.
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| 504 |
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|a Includes bibliographical references and index.
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| 541 |
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|a Print India
|c Purchase
|d May, 2000
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| 650 |
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0 |
|a Encyclopedia
|x Economics, Commerce and Management.
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| 700 |
1 |
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|a Zachariah, Peter and Rajpal, Kireet.
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