Essentials contemporary advertising /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw Hill,
c2009.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| 100 | 1 | |a Arens, Williams F. | |
| 245 | 1 | 0 | |a Essentials contemporary advertising / |c Williams F. Arens [et al] |
| 250 | |a 2nd ed. | ||
| 260 | |a Boston : |b McGraw Hill, |c c2009. | ||
| 300 | |a xxiv, 558 p : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |a Gabby |c Purchase |d Jan'10 | ||
| 650 | 0 | |a Advertising. | |
| 700 | 1 | |a Schaefer, David H. | |
| 700 | 1 | |a Weigold, Michael. | |
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