Essentials contemporary advertising /

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Bibliographic Details
Main Author:	Arens, Williams F.
Other Authors:	Schaefer, David H., Weigold, Michael
Format:	Book
Language:	English
Published:	Boston : McGraw Hill, c2009.
Edition:	2nd ed.
Subjects:	Advertising.
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Description
Physical Description:	xxiv, 558 p : ill.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780071270571 :

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