Essentials contemporary advertising /

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Bibliographic Details
Main Author: Arens, Williams F.
Other Authors: Schaefer, David H., Weigold, Michael
Format: Book
Language:English
Published: Boston : McGraw Hill, c2009.
Edition:2nd ed.
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Description
Physical Description:xxiv, 558 p : ill.
Bibliography:Includes bibliographical references and index.
ISBN:9780071270571 :