The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry /
Gardado en:
| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
Nairobi, Kenya :
Daystar University,
c2006.
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| Subjects: | |
| Tags: |
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| Descrición Física: | vii, 104 p. : ill. |
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| Bibliografía: | Includes bibliographical references. |