The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry /
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Nairobi, Kenya :
Daystar University,
c2006.
|
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Documenti analoghi: The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry /
- The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry /
- Pharmaceutical economics and policy
- Pharmaceutical economics and policy
- The competitive status of the U.S. pharmaceutical industry the influences of technology in determining international industrial competitive advantage /
- The competitive status of the U.S. pharmaceutical industry the influences of technology in determining international industrial competitive advantage /
- Profits before people? ethical standards and the marketing of prescription drugs /