The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry /
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | كتاب |
| اللغة: | الإنجليزية |
| منشور في: |
Nairobi, Kenya :
Daystar University,
c2006.
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| الموضوعات: | |
| الوسوم: |
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مواد مشابهة: The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry /
- Pharmaceutical economics and policy
- The competitive status of the U.S. pharmaceutical industry the influences of technology in determining international industrial competitive advantage /
- Profits before people? ethical standards and the marketing of prescription drugs /
- Pharmaceutical pricing policies in a global market
- The WetFeet insider guide to the top 20 biotechnology and pharmaceutical firms /
- Les prix des medicaments sur un marche global politiques et enjeux.