Public relations : strategies and tactics /

"The new edition of Public Relations: Strategies and Tactics will build upon its widespread popularity as a readable, comprehensive introduction to public relations primarily written with the undergraduate in mind. It will also continue its reputation as an up-to-date textbook with examples and case...

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Bibliographic Details

Main Authors:	Wilcox, Dennis L. (Author), Reber, Bryan H. (Author), Shin, Jae-Hwa (Author), Cameron, Glenn T. (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, NJ : Pearson, 2026
Edition:	12th ed
Subjects:	Public relations.
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