Public relations : strategies and tactics /
"The new edition of Public Relations: Strategies and Tactics will build upon its widespread popularity as a readable, comprehensive introduction to public relations primarily written with the undergraduate in mind. It will also continue its reputation as an up-to-date textbook with examples and case...
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| Main Authors: | , , , |
|---|---|
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Hoboken, NJ :
Pearson,
2026
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| 版: | 12th ed |
| 主题: | |
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| 100 | 1 | |a Wilcox, Dennis L., |e author. | |
| 245 | 1 | 0 | |a Public relations : |b strategies and tactics / |c by Dennis L. Wilcox, Bryan H. Reber, Jae-Hwa Shin, Glenn T. Cameron. |
| 250 | |a 12th ed | ||
| 260 | |a Hoboken, NJ : |b Pearson, |c 2026 | ||
| 263 | |a 2301 | ||
| 300 | |a 672 p |b col ill | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "The new edition of Public Relations: Strategies and Tactics will build upon its widespread popularity as a readable, comprehensive introduction to public relations primarily written with the undergraduate in mind. It will also continue its reputation as an up-to-date textbook with examples and case studies that students will recognize from today's current events, issues, and daily headlines. The organization and chapters of the new edition will be streamlined to provide more continuity between key concepts"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 650 | 0 | |a Public relations. | |
| 700 | 1 | |a Reber, Bryan H., |e author. | |
| 700 | 1 | |a Shin, Jae-Hwa, |e author. | |
| 700 | 1 | |a Cameron, Glenn T., |e author. | |
| 776 | 0 | 8 | |i Print version: |a Wilcox, Dennis L. |t Public relations |b Twelfth edition. |d Hoboken, NJ : Pearson, [2023] |z 9780137847730 |w (DLC) 2022053061 |
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