Media research methods : measuring audiences, reactions and impact /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Thousand Oaks, Calif. :
Sage Publications,
2000.
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| Subjects: | |
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| Physical Description: | 314 p. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. [280]-307) and index. |
| ISBN: | 0761956581 076195659X (pbk.) |