Media research methods : measuring audiences, reactions and impact /

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Bibliographic Details
Main Author:	Gunter, Barrie
Format:	Book
Language:	English
Published:	London ; Thousand Oaks, Calif. : Sage Publications, 2000.
Subjects:	Mass media > Research > Methodology.
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Athi-River Campus: Open Shelves

Holdings details from Athi-River Campus: Open Shelves
Call Number:	LB1051.D885 1976
Barcode BK015094	Available Place a Hold