Media research methods : measuring audiences, reactions and impact /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; Thousand Oaks, Calif. :
Sage Publications,
2000.
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| Subjects: | |
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| 100 | 1 | |a Gunter, Barrie. | |
| 245 | 1 | 0 | |a Media research methods : |b measuring audiences, reactions and impact / |c Barrie Gunter. |
| 260 | |a London ; |a Thousand Oaks, Calif. : |b Sage Publications, |c 2000. | ||
| 300 | |a 314 p. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references (p. [280]-307) and index. | ||
| 650 | 0 | |a Mass media |x Research |x Methodology. | |
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