The role of big data analytics in enhancing customer relations in telecommunication company in Kenya a case of Safaricom
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi
Daystar University
2023
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| Subjects: | |
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| 100 | |a Kogi, Maureen N. |e author | ||
| 245 | |a The role of big data analytics in enhancing customer relations in telecommunication company in Kenya |b a case of Safaricom |c by Maureen N. Kogi | ||
| 260 | |a Nairobi |b Daystar University |c 2023 | ||
| 300 | |a xi, 132 p |b ill | ||
| 500 | |a A thesis presented to the School of Communication of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Arts in Communication | ||
| 650 | |a data analytics in business | ||
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