The role of big data analytics in enhancing customer relations in telecommunication company in Kenya a case of Safaricom

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Bibliografski detalji
Glavni autor: Kogi, Maureen N. (Autor)
Format: Knjiga
Jezik:engleski
Izdano: Nairobi Daystar University 2023
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Opis
Opis predmeta:A thesis presented to the School of Communication of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Arts in Communication
Opis fizičkog objekta:xi, 132 p ill