Strategic innovation and performance in the fast-moving consumer goods industry in Kenya a case of unilever Kenya
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
Nairobi
Daystar University
2023
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| 100 | |a Kimani, Poullete Keziah Wambui |e author | ||
| 245 | |a Strategic innovation and performance in the fast-moving consumer goods industry in Kenya |b a case of unilever Kenya |c by Poullete Keziah Wambui Kimani, | ||
| 260 | |a Nairobi |b Daystar University |c 2023 | ||
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| 500 | |a A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management | ||
| 650 | |a innovation | ||
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