Strategic innovation and performance in the fast-moving consumer goods industry in Kenya a case of unilever Kenya

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Bibliografiske detaljer
Hovedforfatter: Kimani, Poullete Keziah Wambui (Author)
Format: Bog
Sprog:engelsk
Udgivet: Nairobi Daystar University 2023
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Beskrivelse
Emne beskrivelse:A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management
Fysisk beskrivelse:xii, 118 p ill