Effect of online marketing strategies on customer engagement in pharmaceutical industries in Kenya: a case of selected pharmaceutical companies in Nairobi County
Gardado en:
| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
Nairobi:
Daystar University,
2023.
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| Subjects: | |
| Tags: |
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| 100 | |a Mbithi, Lucy |e author | ||
| 245 | |a Effect of online marketing strategies on customer engagement in pharmaceutical industries in Kenya: |b a case of selected pharmaceutical companies in Nairobi County |c by Lucy Mbithi | ||
| 260 | |a Nairobi: |b Daystar University, |c 2023. | ||
| 300 | |a xii, 111 p. |b ill. | ||
| 500 | |a A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing | ||
| 650 | |a Online marketing | ||
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