Effect of online marketing strategies on customer engagement in pharmaceutical industries in Kenya: a case of selected pharmaceutical companies in Nairobi County
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
Nairobi:
Daystar University,
2023.
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| Sujets: | |
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| Description: | A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing |
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| Description matérielle: | xii, 111 p. ill. |