Advertising media : a managerial approach /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R.D. Irwin,
1981.
|
| Subjects: | |
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MARC
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| 008 | 810715s1981 ilua b 00110 eng | ||
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| 082 | 0 | |a 659.1/11 |2 19 | |
| 100 | 1 | 0 | |a McGann, Anthony F. |
| 245 | 1 | 0 | |a Advertising media : |b a managerial approach / |c Anthony F. McGann, J. Thomas Russell. |
| 260 | 0 | |a Homewood, Ill. : |b R.D. Irwin, |c 1981. | |
| 300 | |a xiv, 375 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising media planning. | |
| 700 | 1 | 0 | |a Russell, Thomas, |d 1941-. |
| 908 | |a 061009 | ||
| 942 | |c G | ||
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