APA (7th ed.) Citation

McGann, A. F., & Russell, T. (1981). Advertising media: A managerial approach. R.D. Irwin.

Chicago Style (17th ed.) Citation

McGann, Anthony F., and Thomas Russell. Advertising Media: A Managerial Approach. Homewood, Ill.: R.D. Irwin, 1981.

MLA (9th ed.) Citation

McGann, Anthony F., and Thomas Russell. Advertising Media: A Managerial Approach. R.D. Irwin, 1981.